OUR STORY
How We Began
Our president, Darrell Porter, started his sales journey selling energy solutions to families in Canada. He observed that although they helped to an extent, the available offerings didn’t always match what the customers needed based on their unique situation.
After moving to the US and witnessing the launch of community solar in 2021, he saw it as the perfect opportunity to provide more value to energy customers.
Immediately it was clear that community solar was a much better option to help households see more immediate, tangible benefits. After rent and mortgage payments, utilities are the area where households incur the highest costs. So not only does community solar help the environment but it also helps customers save money on their bills from the get-go, providing them with much needed peace of mind.
“I want the communities we serve to feel excited and happy about our services….like they’re a part of something big, because they are!”
– Darrell Porter, President
What We're Up To
2025 and 2026 have been a busy couple of years at Finray! Our bread and butter, community solar, has scaled massively and we officially launched our rooftop solar division to bring solar solutions to homeowners and a wider range of eco-conscious individuals. We have also teamed up with Arbor to help the communities we serve further reduce their electric costs. Even though this is currently a smaller division of our business, this promising collaboration makes it even easier for households in deregulated energy markets to finally gain some breathing and reclaim agency over their electricity spending.
“Taking the time needed to execute our vision is key to what we aim to achieve at Finray.”- Darrell Porter, President
Looking Ahead
With intentional steps and a dedicated team of trailblazers that is growing every day, Finray continues to refine its mission and strengthen its values.
We’re not just a sales organization. We are committed to helping families put money back in their pockets while doing our part to leave our planet a little bit healthier for future generations. And we’re only just getting started!
